Firstly, a very warm welcome to my website, I'm so pleased you are here! This is The GODDESS Academy and designed specifically for those serious about taking care of their health and wellness.

If you are an ambitious woman and want to use your drive for success to get the body you have always wanted. To feel stronger, more confident with boundless energy, then you've come to the right place.

The Transformational Coaching you can access here brings clarity and focus and will help you take care of the fundamentals that get in the way of having it all, the healthy strong body, business and family life. 

I help you understand what you have to do and in what order, working with me you will find more confidence and learn how to increase your energy, so you show up full of purpose and are productive all day.

The GODDESS Academy is the place to be, the place to start is by joining our free group on Facebook and downloading the freebies that are available to you here. Then sign up for the Lean MENO Belly Masterclass and figure out what you need to take control of your health and wellness. There is loads of support available to you. Join us and become part of this very exciting movement of strong motivated women. We support each other and are committed to continued development and learning. There is so much you can do with us. The important thing is just to start.

So who am I and what’s the story?


Colette Pienaar is a health and fitness entrepreneur, with a huge vision to help as many women as she can #RISE so they become the best version of themselves ... and walk in the shoes of their inner #GODDESS with confidence and purpose.

She is the Founder of Pure Form Fitness, a coaching and consulting company. With a wide history in retail buying, Interior Design, an MBA, an Advanced Personal Training Qualification with years and years of experience, she specialises in body transformations, health and wellness and is a seasoned fitness professional who lives and breathes what she teaches every day.

Colette works with ambitious women who are motivated to create the life of their dreams. REPS recently featured her Ultimate Body Formula Program as part of their Coaching Week Focus and she was featured on Celebrity Big Brother as the trainer who got everyone out of bed and into a crazy fun spin class.

She has competed and placed in various bodybuilding competitions across the UK, namely Pure Elite, placing 2nd, 3rd and 4th in three categories, she went on to win her PRO card through the FMC placing 2nd in her category.

Colette has over 10 years of experience in corporate as a retail buyer, as an entrepreneur, she has 20 years of experience to draw from her time in Interior Design & Development and as a Fitness Professional. She has helped women find their fitness, health and confidence and has created programs that have been tried and tested with proven results. 

She works with her clients not only to build their energy she also helps them develop their newfound confidence so it permeates into their lives. She has invested heavily in self-development over the last 10 years, something she is passionate about. 

She is driven by her obsession to LIVE her best life, to BE in THE BEST SHAPE of her life and be CONNECTED with those around her. With this drive comes a huge commitment to helping those she comes into contact with on a day to day basis to feel better about themselves, to have a positive impact on the world and create a much happier, kinder place.

Her mission is to help as many ambitious women as she can, put themselves first, to feel and look fantastic and to understand how to maintain their health. She believes everyone deserves to feel confident and beautiful in their skin and to know how to fill their lives with energy so they show up with purpose and passion and are productive all day.

She created The GODDESS Academy, a tribe of women that stand behind a mission to be kind, to stand in their value so they can deliver in business and in life and make the world a happier place.


Let me start at the beginning and tell you more…

I love working with women, seeing their confidence grow as they get their health under control and learn to prioritise themselves before looking after others without feeling guilty about it. Taking control of nutrition, exercise and mindset and most importantly being kindest to ourselves as we age and things change.

The programs that I have developed have helped to transform the lives of so many people. The formula I use as part of my Goddess Academy programs today is proven, effective and produces results that can be maintained long term.

I know this because I have done it myself, I know exactly what it takes to get your life under control, to feed your body and mind so that you are able to function and show up in life.

About 6 years ago now I had a massive light bulb moment where I knew I had to change the way I was doing things if I wanted to feel and look my best.

This is the story .. I remember looking at holiday photos of our time in Antigua, we had such an amazing holiday and I really felt rested when I got back. Then I started looking at the photos, I couldn't believe what I was seeing, the person reflected back looked tired, overweight and old, OMG that was me ... I felt like I was ageing before my time and it scared me. I realised that this happened because I had thrown all my energy and focus on building my business and lost sight of a very important thing ... me ... 

I made a decision to get my health back, to start looking after myself better, I had to take care of my nutrition, to exercise at the right intensity so I was working towards getting results. I also realised how critical taking care of my rest and recovery is to find the balance so I could show up in my life.

We know that we don't change until the pain to stay where we are is greater than the pain it takes to change ..

This was the pivotal moment that showed me how low my confidence was and was the catalyst that pushed me to make the decision and take control.

When I took care of this my life started to change, not only did I start to view the world and myself differently, I started to experience transformation in more than one area of my life, which was the most exciting place to be.

Here are pics of my before and after from 2.5 stone heavier to competition. I understand what it takes to get there to commit yourself to the journey. It just takes a little time and can get there. 

If I can do it, so can you. Now I realise that not everyone wants to get up on stage, that was my challenge. We will work together to find the best path for you.

I work with ambitious women who are serious about making changes to the way they treat themselves. I believe the world will be a happier, kinder place when this happens because the way we treat others is symptomatic of the way we treat ourselves.

I created The Goddess Academy specifically to offer a safe place for women to figure out what they need to do to find balance and create a happier more grounded and connected GODDESS, being someone who looks after the machine driving her forward ... herself ... once we get that right everything else is up-levelled as a result.

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